Brands using custom tin boxes to package food, cosmetics, luxury goods, and health products lose millions of dollars annually due to counterfeit products. Worse still, 68% of consumers say they would permanently abandon a brand if they received a counterfeit product inside a counterfeit custom tin box. Anti-counterfeiting printing technology can transform your branded custom tin box from a mere packaging container into a security barrier. As a custom tin can manufacturer, we have a responsibility to inform our clients about the benefits of anti-counterfeiting printing, which can enhance security by protecting revenue, building consumer trust, and maintaining brand value.

The actual cost of counterfeiting must be considered in relation to brand security

To understand the importance of anti-counterfeiting printing, it is essential to understand the comprehensive damage counterfeit products inflict on brands using custom tin boxes. This is not just about lost sales; it is a cascading crisis affecting every aspect of the business, leading to direct revenue losses as counterfeit products can erode sales of your genuine custom tin boxes. It also diminishes brand trust, as customers who purchase counterfeit custom tin boxes containing inferior products will blame your brand. Furthermore, brands often face lawsuits from consumers whose counterfeit products have caused them harm.

Therefore, employing anti-counterfeiting printing technology can prevent problems before they occur, stopping losses caused by counterfeit products at the source. We once collaborated with a liquor brand, and after incorporating anti-counterfeiting features into their custom tin boxes, the brand achieved a 89% reduction in counterfeit product losses within just six months.

Using Anti-counterfeiting Printing Technology in Custom Tin Box

Anti-counterfeiting printing combines visible and invisible anti-counterfeiting features and is specifically designed for custom tin boxes. Here are some of the most effective anti-counterfeiting technologies used by Tsing:

Microtext Printing: Tiny text printed on custom tin boxes, usually located inside or on the edge of the logo, can only be seen with a magnifying glass. Ordinary printers cannot clearly reproduce microtext; counterfeiters can only obtain blurry lines.

UV Reactive Ink: This ink emits a specific color of light under ultraviolet light. We use this ink to print logos, serial numbers, or hidden information on custom tin boxes. Consumers can verify authenticity with an inexpensive UV pen, while counterfeiters struggle to find matching ink.

Holographic Hot Stamping: Applying 3D holographic foil to custom tin boxes. Holograms require specialized equipment to create, making them virtually impossible for small-scale counterfeiters to replicate. Some high-end candle brands use highly distinctive holographic “authentic” stamps on their custom tins, prompting consumers to verify the authenticity of the stamp before making a purchase.

Variable Data Printing: A unique QR code, barcode, or serial number is printed on each custom tin can. Consumers scan the code using a smartphone app to verify authenticity, while the brand can track inventory and identify counterfeit batches.

Visible Anti-counterfeiting Features on Custom Tin Box

Prominent anti-counterfeiting features not only effectively deter counterfeiters but also help consumers verify authenticity, building trust in your brand’s custom tins. When consumers see clear and easily identifiable security features, they are more confident that they are buying the genuine product. Here are a few ways to utilize prominent anti-counterfeiting features:

Make them intuitive and easy to use: Choose features that consumers can view without special tools. For example, a coffee brand added a raised embossed logo to its custom tins, allowing consumers to feel the texture of the logo and view small text with their phone’s zoom camera.

Promotion: Highlight your anti-counterfeiting features to consumers on your website, social media, and even on custom packaging, such as tin cans. A snack brand prints a holographic anti-counterfeiting label on its packaging: “Check the top for authenticity.”

Maintain consistency: Use the same visible features across your custom tin can line so consumers can easily identify them. For example, a skincare brand’s gold holographic sticker has become its trademark—consumers now unconsciously look for it when browsing custom tins in stores.

Invisible anti-counterfeiting printing provides better protection for your brand

While visible features reassure consumers, invisible anti-counterfeiting printing provides your brand, retailers, and law enforcement with the tools to identify counterfeit products during inspections or investigations. Infrared ink, which absorbs or reflects infrared light and is only visible with an infrared scanner, can be used. We use infrared ink to print hidden markings or serial numbers on custom tin cans, which retailers can scan during inventory checks, and law enforcement can use portable scanners to detect counterfeit products.

Alternatively, manufacturers can use watermark printing to apply delicate, semi-transparent markings on the inside of the custom tin or below the main design. High-precision printing reproduces watermarks perfectly, while counterfeiters often distort or omit them. Manufacturers can also use chemical marking, adding invisible chemicals to the ink. Compounds that react with specific solvents. Just a drop of solvent can create a color change on a genuine custom tin box. This is ideal for high-value products, such as premium perfumes packaged in custom tins.

Partnering with the Right Custom Tin Can Manufacturer

Not all custom tin can manufacturers possess the expertise to implement anti-counterfeiting printing effectively. To maximize anti-counterfeiting features, look for manufacturers with the following capabilities:

Professional Equipment: Look for manufacturers with UV printing presses, holographic hot stamping equipment, and VDP technology. Tsing has invested in state-of-the-art equipment designed explicitly for anti-counterfeiting printing on custom tin boxes—our microtext printing accuracy is as precise as 0.01 mm.

Customized Solutions: A one-size-fits-all approach will not work. Your custom tin can manufacturer should assess your brand’s risk, budget, and target market to recommend the right combination of features. For example, for small food brands, we recommend microtext and UV inks; for high-end brands, we add holographic embossing and chemical labels.

Quality Control: Strict quality control ensures that every custom tin box has practical anti-counterfeiting features. Tsing conducts 100% microtext clarity, UV reactivity, and holographic alignment testing on all custom tin cans—absolutely no defective products are allowed to leave the factory.

Compliance Knowledge: Anti-counterfeiting features must comply with industry and regional regulations (e.g., FDA requirements for food-grade custom tin boxes). Reputable manufacturers ensure your printing is secure and compliant.

Anti-counterfeiting Printing Provides the Ultimate Security for Your Custom Tin Cans

Anti-counterfeiting printing provides the ultimate security for your custom tin cans by combining visible features that foster consumer trust with covert methods to detect counterfeit products. You can protect your revenue, reputation, and customers. Adding UV inks and microtext to custom tin boxes enhances brand security.